| Creative And Profitable Ways To Use Autoresponders |
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An interested visitor who has been strolling through your site has finally come to just what she
is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who
happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai
tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had
the foresight to utilize an autoresponder that has captured her email address. If you have
installed an autoresponder, you can then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much more than just
automatically answer your email. Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual visitor into a profitable
customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and
follow-up with interested prospects. Your newsletter can keep your visitors informed about
your services or products, while building your reputation as a credible expert in your
particular
business.
2. Publish a newsletter only for your affiliates. Inform them of current sales you are
running and of promotional material that your affiliates can use themselves to increase their
commissions. Include tips, advice, and techniques that your affiliates can use to successfully go
out and promote your business.
3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review
in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in
your autoresponder.
4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to
build your business credibility, bring traffic to your site, and increase your sales potential. If
your articles contain valuable information, many editors will print what is known as a resource
box for you. A resource box contains your bio and a brief description of your service or
product. It can also contain your autoresponder address. Let's say you've written fifty articles.
Put them on separate autoresponder accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief abstract. Then promote your master
list. Additionally, include your publishing guidelines so your affiliates can add their articles to
your list, increasing the number of writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your articles when you've written new ones
that they may want to publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure repeated exposure of your message,
which has been proven to effectively increase sales. In your ad, put your autoresponder
address where a visitor will be exposed to numerous marketing materials. This multiplies the
chances of converting visitors into customers. For example, if you're selling a particular
product, put testimonials about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertising on your website or in your
newsletter or e-zine. Set your autoresponder to send the information about rates and how to
place an ad automatically to all prospects' email addresses. Then have your autoresponder
follow-up. It can also send notification of any special deals you are currently offering.
8. Distribute an email course. Each day, have your autoresponder send out another
lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will
do the selling for you, and will do it much more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your product will benefit the reader. Include
the tangible benefits the visitor will reap by purchasing your product. Make sure to include a
paragraph or two at the end of each lesson enticing your prospect to consider making a
purchase.
9. Automate a reminder about your service or product after a visitor has
completed your course. This will increase the possibility of sales from visitors who have
taken your course but are dragging their feet about actually making a purchase. You can also
use these reminders to promote new products or services, and the products and services of
your affiliate programs.
10. Distribute free reports. This gives your visitor an idea of the type of information you
can provide and the quality of your product or service. Make sure these reports are not sales
letters or you will more than likely lose a potential customer than gain a sale.
11. Create trivia quizzes on your site and place the answers in an autoresponder.
Your visitor will then be motivated to request your autoresponder, and you will have a record
of the visitors' email addresses who took your quiz. Or create a contest and have any visitors
that enter send their responses to your autoresponder. Your autoresponder can be set-up to
send them a confirmation of their entry.
12. Offer a trial version of your product. Give your prospects a sample of your ebook,
course, software, membership, etc. People who are exposed to a little taste often end up
wanting the whole pie. You can also capture their email addresses when you offer them a free
trial from your website. Set up your autoresponder to give instructions on how to obtain their
free trial, and then make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a hidden page could be
your affiliate page that contains graphics, promotional articles, and text links that interested
affiliates can make use of. Inform visitors that they may have free access to your affiliate page
by simply requesting your autoresponder. You will then gather a list of visitors who may be
interested in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form for visitors to be
notified of special offers or discounts in the future. This creates a very effective mailing list
that contains the names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain up to fifty links that
would be of particular interest to your visitors. Make sure to add your own promotional copy
at the top or bottom of this page.
Now that you have proof that autoresponders can be used creatively, see if you can come up
with some brilliant ideas of your own!
is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who
happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai
tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had
the foresight to utilize an autoresponder that has captured her email address. If you have
installed an autoresponder, you can then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much more than just
automatically answer your email. Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual visitor into a profitable
customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and
follow-up with interested prospects. Your newsletter can keep your visitors informed about
your services or products, while building your reputation as a credible expert in your
particular
business.
2. Publish a newsletter only for your affiliates. Inform them of current sales you are
running and of promotional material that your affiliates can use themselves to increase their
commissions. Include tips, advice, and techniques that your affiliates can use to successfully go
out and promote your business.
3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review
in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in
your autoresponder.
4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to
build your business credibility, bring traffic to your site, and increase your sales potential. If
your articles contain valuable information, many editors will print what is known as a resource
box for you. A resource box contains your bio and a brief description of your service or
product. It can also contain your autoresponder address. Let's say you've written fifty articles.
Put them on separate autoresponder accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief abstract. Then promote your master
list. Additionally, include your publishing guidelines so your affiliates can add their articles to
your list, increasing the number of writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your articles when you've written new ones
that they may want to publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure repeated exposure of your message,
which has been proven to effectively increase sales. In your ad, put your autoresponder
address where a visitor will be exposed to numerous marketing materials. This multiplies the
chances of converting visitors into customers. For example, if you're selling a particular
product, put testimonials about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertising on your website or in your
newsletter or e-zine. Set your autoresponder to send the information about rates and how to
place an ad automatically to all prospects' email addresses. Then have your autoresponder
follow-up. It can also send notification of any special deals you are currently offering.
8. Distribute an email course. Each day, have your autoresponder send out another
lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will
do the selling for you, and will do it much more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your product will benefit the reader. Include
the tangible benefits the visitor will reap by purchasing your product. Make sure to include a
paragraph or two at the end of each lesson enticing your prospect to consider making a
purchase.
9. Automate a reminder about your service or product after a visitor has
completed your course. This will increase the possibility of sales from visitors who have
taken your course but are dragging their feet about actually making a purchase. You can also
use these reminders to promote new products or services, and the products and services of
your affiliate programs.
10. Distribute free reports. This gives your visitor an idea of the type of information you
can provide and the quality of your product or service. Make sure these reports are not sales
letters or you will more than likely lose a potential customer than gain a sale.
11. Create trivia quizzes on your site and place the answers in an autoresponder.
Your visitor will then be motivated to request your autoresponder, and you will have a record
of the visitors' email addresses who took your quiz. Or create a contest and have any visitors
that enter send their responses to your autoresponder. Your autoresponder can be set-up to
send them a confirmation of their entry.
12. Offer a trial version of your product. Give your prospects a sample of your ebook,
course, software, membership, etc. People who are exposed to a little taste often end up
wanting the whole pie. You can also capture their email addresses when you offer them a free
trial from your website. Set up your autoresponder to give instructions on how to obtain their
free trial, and then make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a hidden page could be
your affiliate page that contains graphics, promotional articles, and text links that interested
affiliates can make use of. Inform visitors that they may have free access to your affiliate page
by simply requesting your autoresponder. You will then gather a list of visitors who may be
interested in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form for visitors to be
notified of special offers or discounts in the future. This creates a very effective mailing list
that contains the names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain up to fifty links that
would be of particular interest to your visitors. Make sure to add your own promotional copy
at the top or bottom of this page.
Now that you have proof that autoresponders can be used creatively, see if you can come up
with some brilliant ideas of your own!
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