| Destop Lightning - Strength & Weaknesses |
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If you've been following what's been going on in the Internet Marketing scene then I'm sure
you've at least heard about DesktopLightning.com by now.
A lot of people are saying really good things about the site, but are they true?
I decided to write up an honest review of the site, covering what I believe to be its strengths
and its weaknesses, just to clear it up once and for all...
===============================================================
DesktopLightning.com - Strengths and Weaknesses
===============================================================
Overall Rating: 4.5 / 5 stars (* * * * 1/2)
In A Nutshell
-------------
A catchy new viral marketing tool, capable of broadcasting messages directly to people's
desktops. Easy to use, and caters primarily to those who have something they want to
promote and are looking for a better way to do it.
(Read on for why I didn't give it 5 stars)
1. Initial Impressions
----------------------
When I was first introduced to DesktopLightning.com, I wasn't quite sure exactly what to
think. Everyone was saying it was going to be more powerful than e-mail marketing, but this
seemed like too bold of a claim.
I signed up anyway, since I usually give things a chance -- that's how I have found the
several sites I do really trust and rely on.
The signup process did take about 60 seconds, as advertised, and their software program
downloaded and installed in about 30 seconds. No long, tedious install processes here. If you
own downloadable software, you might want to take a look at how quick their install process is.
Right after installing the software, it ran immediately, and I was quickly presented with a tool to
invite my friends.
Within one-click's access was my Inbox, the tool to send broadcasts, a statistics page, and my
favorite, the "Build Your Network" page.
I'll get more into why that's my favorite page later.
2. Viral Growth
---------------
This is where the site really shines, in my opinion. The purpose of a viral marketing site is
that you should be able to invite just a few people, and then it will start growing on its own.
Many sites claim to work like this, but few actually work as advertised.
I'm not sure if it's because of their unique concept or the slick implementation, but this site is
REALLY viral. Here's some of the testimonials they got, which I think sum it up pretty well:
"I haven't ever seen a system build a downline so fast. I joined your program just to try
something new. Four days later I had a downline of 43 people. This is unbelievable."
~ Harry Joseph
"I invited just a handful of people only a few days ago and I already have 48 members on 5
levels below me. I am going to keep promoting this, but I see it has a life of it's own now. I
couldn't stop my network from expanding if I wanted to!"
~ David Parton
"This website is so viral - I received over 100 sign-ups and my network is already 5 levels
deep in less than 48 hours."
~ Rene Keiser
Although they obviously can't guarantee results for anyone, the general consensus is that
most people who do get those initial few people in are experiencing results similar to these.
I give DesktopLightning.com an A+ for spreading like wildfire.
3. Direct-To-Desktop Broadcasts
So, once you have the people in your network from the direct invitations and the viral growth, then
it really gets cool. Now is when you get to broadcast whatever message you want directly to their
desktops.
Gone are the days of sending out emails and wondering if they were received due to spam filters
and crowded inboxes.
If you upgrade to their Platinum membership, then you can even get exact statistics on the
percentage of your broadcasts that were opened, but the Platinum membership is not the
subject of this review.
Here's how it works -- the DesktopLightning.com software is what allows the direct-to-desktop
communication to be received. Since everyone in your network will have the
DesktopLightning.com application installed, just as you do, this is what allows such smooth and
instant communication to occur.
Within one hour of your sending the message, everyone in your network who is online will receive
a notification on their desktop that they can click to read your message.
Anyone who isn't online at the time will receive it when they log on next.
I'm sure you can see why this type of communication has been more successful than email as of
late, so I won't get into it too much here. The basic point though is that there's no way your
message can be lost, overlooked, or blocked by any filters.
If you upgrade to their Platinum service you can do things like embed video and sound right into
the broadcast, but again, I'll save the Platinum service for another review.
4. Building Your Network
------------------------
Most sites out there nowadays don't really help you build a network of people below you.
They just throw you a URL and tell you to run with it.
While this works for most advanced people, it's not something that's very easy for people who
are just starting out.
DesktopLightning.com went really far this time to make sure that everyone has a way to
bring people into their network, regardless of skill level.
When you click on the "Build Your Network" link from within their application, you'll be
presented with a surprising number of tools to help you build your downline.
Everything from banners, to popups, to text ads, to invitation tools, to emails to send out, etc.
Then, they continue to offer something which I haven't seen on any Internet Marketing site
yet -- they have a "Starting From Scratch" section, designed specifically for people who have
no list and no website with traffic.
If you're in that position, then you'll love this section, since they detail specific strategies you
can use to promote DesktopLightning.com (or anything for that matter), even if
you don't have anything to start with.
Quite a valuable resource.
5. Not For Everyone
-------------------
With all that said, the only downside to DesktopLightning.com is that it's not for everyone.
Of course, some might see that as an upside, since it's a more targeted opportunity.
Basically, the bottom line is that DesktopLightning.com is a promotional tool. You need to
have something you want to promote or advertise before you can really make use of the site.
This is all due to the fact that the basic concept is that you build a viral network of people, and
then broadcast something to it.
But, this "something" is whatever you want, so you must already have something you'd want
to send to a lot of people.
If you don't have something yet, you could start building your network first, and then once
you get something to promote you'll be ready to launch it immediately.
If you do have something to promote, that's when the site really shines.
6. Conclusion
-------------
I would recommend this site to anyone who has something to promote or advertise.
It definitely works, and your downline will grow extremely fast if you put some energy into
getting it started.
The direct-to-desktop broadcasts are a killer app in today's online climate, where emails
barely even get through anymore.
The only reason I didn't give it 5 stars is that it has nothing to offer for people who don't have
anything to promote or advertise yet.
If you want to advertise or promote something to a lot of people in a unique and poweful way,
then this site is for you.
===============================================================
At any rate, my general opinion is that since it's so quick to set up and try, if you have
something you want to promote you might as well go check it out.
you've at least heard about DesktopLightning.com by now.
A lot of people are saying really good things about the site, but are they true?
I decided to write up an honest review of the site, covering what I believe to be its strengths
and its weaknesses, just to clear it up once and for all...
===============================================================
DesktopLightning.com - Strengths and Weaknesses
===============================================================
Overall Rating: 4.5 / 5 stars (* * * * 1/2)
In A Nutshell
-------------
A catchy new viral marketing tool, capable of broadcasting messages directly to people's
desktops. Easy to use, and caters primarily to those who have something they want to
promote and are looking for a better way to do it.
(Read on for why I didn't give it 5 stars)
1. Initial Impressions
----------------------
When I was first introduced to DesktopLightning.com, I wasn't quite sure exactly what to
think. Everyone was saying it was going to be more powerful than e-mail marketing, but this
seemed like too bold of a claim.
I signed up anyway, since I usually give things a chance -- that's how I have found the
several sites I do really trust and rely on.
The signup process did take about 60 seconds, as advertised, and their software program
downloaded and installed in about 30 seconds. No long, tedious install processes here. If you
own downloadable software, you might want to take a look at how quick their install process is.
Right after installing the software, it ran immediately, and I was quickly presented with a tool to
invite my friends.
Within one-click's access was my Inbox, the tool to send broadcasts, a statistics page, and my
favorite, the "Build Your Network" page.
I'll get more into why that's my favorite page later.
2. Viral Growth
---------------
This is where the site really shines, in my opinion. The purpose of a viral marketing site is
that you should be able to invite just a few people, and then it will start growing on its own.
Many sites claim to work like this, but few actually work as advertised.
I'm not sure if it's because of their unique concept or the slick implementation, but this site is
REALLY viral. Here's some of the testimonials they got, which I think sum it up pretty well:
"I haven't ever seen a system build a downline so fast. I joined your program just to try
something new. Four days later I had a downline of 43 people. This is unbelievable."
~ Harry Joseph
"I invited just a handful of people only a few days ago and I already have 48 members on 5
levels below me. I am going to keep promoting this, but I see it has a life of it's own now. I
couldn't stop my network from expanding if I wanted to!"
~ David Parton
"This website is so viral - I received over 100 sign-ups and my network is already 5 levels
deep in less than 48 hours."
~ Rene Keiser
Although they obviously can't guarantee results for anyone, the general consensus is that
most people who do get those initial few people in are experiencing results similar to these.
I give DesktopLightning.com an A+ for spreading like wildfire.
3. Direct-To-Desktop Broadcasts
So, once you have the people in your network from the direct invitations and the viral growth, then
it really gets cool. Now is when you get to broadcast whatever message you want directly to their
desktops.
Gone are the days of sending out emails and wondering if they were received due to spam filters
and crowded inboxes.
If you upgrade to their Platinum membership, then you can even get exact statistics on the
percentage of your broadcasts that were opened, but the Platinum membership is not the
subject of this review.
Here's how it works -- the DesktopLightning.com software is what allows the direct-to-desktop
communication to be received. Since everyone in your network will have the
DesktopLightning.com application installed, just as you do, this is what allows such smooth and
instant communication to occur.
Within one hour of your sending the message, everyone in your network who is online will receive
a notification on their desktop that they can click to read your message.
Anyone who isn't online at the time will receive it when they log on next.
I'm sure you can see why this type of communication has been more successful than email as of
late, so I won't get into it too much here. The basic point though is that there's no way your
message can be lost, overlooked, or blocked by any filters.
If you upgrade to their Platinum service you can do things like embed video and sound right into
the broadcast, but again, I'll save the Platinum service for another review.
4. Building Your Network
------------------------
Most sites out there nowadays don't really help you build a network of people below you.
They just throw you a URL and tell you to run with it.
While this works for most advanced people, it's not something that's very easy for people who
are just starting out.
DesktopLightning.com went really far this time to make sure that everyone has a way to
bring people into their network, regardless of skill level.
When you click on the "Build Your Network" link from within their application, you'll be
presented with a surprising number of tools to help you build your downline.
Everything from banners, to popups, to text ads, to invitation tools, to emails to send out, etc.
Then, they continue to offer something which I haven't seen on any Internet Marketing site
yet -- they have a "Starting From Scratch" section, designed specifically for people who have
no list and no website with traffic.
If you're in that position, then you'll love this section, since they detail specific strategies you
can use to promote DesktopLightning.com (or anything for that matter), even if
you don't have anything to start with.
Quite a valuable resource.
5. Not For Everyone
-------------------
With all that said, the only downside to DesktopLightning.com is that it's not for everyone.
Of course, some might see that as an upside, since it's a more targeted opportunity.
Basically, the bottom line is that DesktopLightning.com is a promotional tool. You need to
have something you want to promote or advertise before you can really make use of the site.
This is all due to the fact that the basic concept is that you build a viral network of people, and
then broadcast something to it.
But, this "something" is whatever you want, so you must already have something you'd want
to send to a lot of people.
If you don't have something yet, you could start building your network first, and then once
you get something to promote you'll be ready to launch it immediately.
If you do have something to promote, that's when the site really shines.
6. Conclusion
-------------
I would recommend this site to anyone who has something to promote or advertise.
It definitely works, and your downline will grow extremely fast if you put some energy into
getting it started.
The direct-to-desktop broadcasts are a killer app in today's online climate, where emails
barely even get through anymore.
The only reason I didn't give it 5 stars is that it has nothing to offer for people who don't have
anything to promote or advertise yet.
If you want to advertise or promote something to a lot of people in a unique and poweful way,
then this site is for you.
===============================================================
At any rate, my general opinion is that since it's so quick to set up and try, if you have
something you want to promote you might as well go check it out.
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