| Increasing Link Popularity |
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Search engines are the gateway to the Internet; they are the first tool that potential
customers use to find the products and services they need. This is why link popularity is so
imperative. If the customers do not find your website, you have no possibilities of making
any sales.
You're probably wondering what the blazes is popular about a link! Well, in a word - plenty!
Link popularity refers to the ranking assigned to your website by the search engines, and it
determines the ranking your page gets when keywords are entered into a search engine.
So, you're probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their
pages from related, quality sites. It's a simple formula, but a very important one. Google
created the system, and now virtually all the most popular search engines employ it to rank
your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity,
but without achieving this step, it is almost certain your site will never rank highly on any
search engine. But don't be discouraged; there are tried and true ways of achieving link
popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large
number of other websites will not achieve link popularity. In fact, it may have quite the
opposite effect. This is particularly true when pertaining to websites that are nothing more
than "link farms" - pages containing line after line of indiscriminate links. Search engines
may aggressively discriminate against your website if you are associated with a link farm, so
steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a
page you have reservations about your visitors seeing. The last thing you want your
website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only
lessen your link popularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme link popularity and improve your
rankings to stellar status on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular
directory, such as Open Directory Project and Yahoo. If your site is business-related, you will
want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will
be money well spent. If your site is non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you
are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries
before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes
some common sense. For example, if your company ships Alpaca wool from an Alpaca farm
located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from
Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit
your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture
and quality, but you will be listed in a national category.
The next step after you have attained directory listings is to locate other quality sites that will
increase your link popularity. Try to find sites that are in some way related to yours, so not only
will your link popularity increase, but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the
Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to
your visitors, and the chances of the knitting supply site wanting to link up to your site are also
greater. By linking to a related site that will be relevant to your website's traffic, you are
increasing both of your site's business prospects - and both of your sites' link popularity.
Not all sites want to link to other sites, so you will have to do some research when you are
looking for possible linking partners. Google is an excellent starting place for your search.
Make sure you enter keywords that you think quality customers will also enter to find your own
site. Remember, your criteria are quality, highly ranked, non-competing websites that have a
links or resources page.
Go to these sites and objectively assess them. Look at the quality of the product, the graphics,
and the ease of use. Then check out the other sites they are linked to, and determine if your
own site would fit in with the crowd. When you decide you have found a good prospect, you
must set out to woo them. The first thing to do is to add a link on your own links page to their
site. This is an essential first step; it shows good faith, and ups your chances significantly of
their reciprocity. After you have added their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make sure it is immediately clear that
your message is not junk mail. This requires that you tell them right off the bat that you have
added a link to their page on your site. A hook like this almost always insures the reader will
read on. Next, be sure to be flattering and let them know how much you appreciate their
website. Make sure you emphasize that you have actually visited their site, and that their site is
not just a random pick.
Give them the address of your links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not only benefit from the increased
traffic your website will direct their way, but you will also increase their link popularity.
Briefly, explain why link popularity is so essential, but do this in a sentence or two so you
don't sound like a professor! Finally, tell them you would greatly appreciate if they would
reciprocally add a link on their own links page to your website.
Go through this process with as many appropriate sites as you can find, bearing in mind
the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be
sure to check these website frequently to see if they have added a link to your page. Give it
about a month, and if no link appears, try another charming email. Then give it another
month, and if your site is still absent from their links page, it's time to remove their link
from your own links page. The only time you want to pursue a link further than this is if
you believe a site is crucial to your link popularity and your business needs. Just remember
to keep all your communications complimentary and cordial.
Then set up a schedule to check your ranking in search engines frequently to see if your
link popularity has improved. This is not achievable in the blink of an eye. It will take some
time and a good deal of work. There is no way around the labor-intensive quality of
improving your link popularity, which is why search engines regard it with such importance.
By the way - make sure you have a beautiful, streamlined site or you will never persuade
anyone to link up to you. Be prepared to keep plugging away at this process, as long as it
takes, until you achieve link popularity stardom!
customers use to find the products and services they need. This is why link popularity is so
imperative. If the customers do not find your website, you have no possibilities of making
any sales.
You're probably wondering what the blazes is popular about a link! Well, in a word - plenty!
Link popularity refers to the ranking assigned to your website by the search engines, and it
determines the ranking your page gets when keywords are entered into a search engine.
So, you're probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their
pages from related, quality sites. It's a simple formula, but a very important one. Google
created the system, and now virtually all the most popular search engines employ it to rank
your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity,
but without achieving this step, it is almost certain your site will never rank highly on any
search engine. But don't be discouraged; there are tried and true ways of achieving link
popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large
number of other websites will not achieve link popularity. In fact, it may have quite the
opposite effect. This is particularly true when pertaining to websites that are nothing more
than "link farms" - pages containing line after line of indiscriminate links. Search engines
may aggressively discriminate against your website if you are associated with a link farm, so
steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a
page you have reservations about your visitors seeing. The last thing you want your
website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only
lessen your link popularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme link popularity and improve your
rankings to stellar status on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular
directory, such as Open Directory Project and Yahoo. If your site is business-related, you will
want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will
be money well spent. If your site is non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you
are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries
before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes
some common sense. For example, if your company ships Alpaca wool from an Alpaca farm
located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from
Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit
your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture
and quality, but you will be listed in a national category.
The next step after you have attained directory listings is to locate other quality sites that will
increase your link popularity. Try to find sites that are in some way related to yours, so not only
will your link popularity increase, but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the
Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to
your visitors, and the chances of the knitting supply site wanting to link up to your site are also
greater. By linking to a related site that will be relevant to your website's traffic, you are
increasing both of your site's business prospects - and both of your sites' link popularity.
Not all sites want to link to other sites, so you will have to do some research when you are
looking for possible linking partners. Google is an excellent starting place for your search.
Make sure you enter keywords that you think quality customers will also enter to find your own
site. Remember, your criteria are quality, highly ranked, non-competing websites that have a
links or resources page.
Go to these sites and objectively assess them. Look at the quality of the product, the graphics,
and the ease of use. Then check out the other sites they are linked to, and determine if your
own site would fit in with the crowd. When you decide you have found a good prospect, you
must set out to woo them. The first thing to do is to add a link on your own links page to their
site. This is an essential first step; it shows good faith, and ups your chances significantly of
their reciprocity. After you have added their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make sure it is immediately clear that
your message is not junk mail. This requires that you tell them right off the bat that you have
added a link to their page on your site. A hook like this almost always insures the reader will
read on. Next, be sure to be flattering and let them know how much you appreciate their
website. Make sure you emphasize that you have actually visited their site, and that their site is
not just a random pick.
Give them the address of your links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not only benefit from the increased
traffic your website will direct their way, but you will also increase their link popularity.
Briefly, explain why link popularity is so essential, but do this in a sentence or two so you
don't sound like a professor! Finally, tell them you would greatly appreciate if they would
reciprocally add a link on their own links page to your website.
Go through this process with as many appropriate sites as you can find, bearing in mind
the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be
sure to check these website frequently to see if they have added a link to your page. Give it
about a month, and if no link appears, try another charming email. Then give it another
month, and if your site is still absent from their links page, it's time to remove their link
from your own links page. The only time you want to pursue a link further than this is if
you believe a site is crucial to your link popularity and your business needs. Just remember
to keep all your communications complimentary and cordial.
Then set up a schedule to check your ranking in search engines frequently to see if your
link popularity has improved. This is not achievable in the blink of an eye. It will take some
time and a good deal of work. There is no way around the labor-intensive quality of
improving your link popularity, which is why search engines regard it with such importance.
By the way - make sure you have a beautiful, streamlined site or you will never persuade
anyone to link up to you. Be prepared to keep plugging away at this process, as long as it
takes, until you achieve link popularity stardom!
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