| Step To Publishing Success |
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Even if your best friend owns a top publishing company, giving you an immediate "in," this
does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must
answer a common problem or need that audience shares. Then you have to develop a
marketing plan, and stick to it for at least two years.
Let's begin with the process that should commence before you write your first word. Begin
by reading A LOT. Read both books you passionately love and books you can't seem to
make it past page five. Then figure out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish. Write down these points so they are
crystal clear to you. Read other people's books for inspiration and to discover what you
should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into
chapters. Each chapter should address a specific aspect of the problem your book is going
to solve. In each chapter, break the specific aspect down into several parts. This will help
your readers take in your information a bit at a time instead of overwhelming them with
every
bit of information clogging up the pages until they feel like they're about to go blind. It's
not quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it
again. And perhaps again. Of course, writing is extremely hard, and writing a book can
seem like an impossible task. There are many books out there that give you guidelines to
help you become familiar - and even love - the process of writing and revision. Find a
number of books about
writing. Better yet, find a number of books about writing the specific type of book you
aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone else
whose opinion you respect. If you're lucky enough to know a good editor, see if you have
something to barter for him or her to go through your manuscript. Or join a writing group
and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And
then stop! Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing
and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print
production. All you need is a relevant and targeted subject and some inexpensive software,
and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is
overwhelmed with ebooks, and many of them are not worth the time it takes to download
them. Just because the ability exists to easily produce an ebook, doesn't make it good
writing.
Make sure your book does not simply rehash old material. You will injure your credibility as
an author by claiming to offer valuable new insights and disappointing your audience with
material they've read a zillion times before. So spend enough time writing and revising
your book to make sure it's of the highest quality and presents the most current
information. A good book will eventually sell itself; false claims about your book will make
it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers
some question or need of your target audience with NEW information, how do you know
how much to charge for it?
Rule number 1: Set a price for your book equal to its value. An under-priced book will
only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult
it was to transform the necessary information into understandable and engaging writing.
Figure out how much your time and effort is worth, and then price it accordingly. The goal
is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but
not so high as to be out of the reach of your target audience's mean budget, then it's time
to offer it for sale on your website. To attract sales, you will need to develop a promotional
campaign, particularly if you are an unknown author.
One of the most important steps to actually producing a book is to know when to stop
writing and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the
town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print
production. All you need is a relevant and targeted subject and some inexpensive software,
and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is
overwhelmed with ebooks, and many of them are not worth the time it takes to download
them. Just because the ability exists to easily produce an ebook, doesn't make it good
writing.
Make sure your book does not simply rehash old material. You will injure your credibility as
an
author by claiming to offer valuable new insights and disappointing your audience with
material they've read a zillion times before. So spend enough time writing and revising
your book to make sure it's of the highest quality and presents the most current
information. A good book will eventually sell itself; false claims about your book will make
it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers
some question or need of your target audience with NEW information, how do you know
how much to charge for it?
Rule number 1: Set a price for your book equal to its value. An under-priced book will
only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult
it was to transform the necessary information into understandable and engaging writing.
Figure out how much your time and effort is worth, and then price it accordingly. The goal
is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but
not so high as to be out of the reach of your target audience's mean budget, then it's time
to offer it for sale on your website. To attract sales, you will need to develop a promotional
campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts.
Choose a plan that is both creative and professional. Learn how to write a catchy yet
informative press release, and send copies of your ebook to sites that specialize in ebook
reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an
essential. You absolutely need excellent sales copy to sell your book. Make sure the copy
includes all the reasons your target audience needs your book, and the benefits they will
derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly
convey the quality and value of your ebook. Graphics can also convey the amount of
valuable information the book contains, and your careful attention to detail. Professional
graphics sell professional books. They reassure the customer that the product is what it
claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your
website as a sort of demo of your book. Include an order form for your ebook at the end of
the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good
idea to offer a few bonuses that make your book even more enticing to purchase, but make
sure the bonuses are valuable and high quality. Too many bonuses that are basically a load
of useless stuff will compromise the impression your audience has of your ebook. The goal
is to convey to your audience that they are getting a quality product for a good deal. That
means applying restraint, especially when it comes to adding bonus items. Too much free
stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an
effective marketing plan that includes excellent sales copy and excerpted articles. Then offer
your book for sale, and wait for your audience to discover you!
does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must
answer a common problem or need that audience shares. Then you have to develop a
marketing plan, and stick to it for at least two years.
Let's begin with the process that should commence before you write your first word. Begin
by reading A LOT. Read both books you passionately love and books you can't seem to
make it past page five. Then figure out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish. Write down these points so they are
crystal clear to you. Read other people's books for inspiration and to discover what you
should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into
chapters. Each chapter should address a specific aspect of the problem your book is going
to solve. In each chapter, break the specific aspect down into several parts. This will help
your readers take in your information a bit at a time instead of overwhelming them with
every
bit of information clogging up the pages until they feel like they're about to go blind. It's
not quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it
again. And perhaps again. Of course, writing is extremely hard, and writing a book can
seem like an impossible task. There are many books out there that give you guidelines to
help you become familiar - and even love - the process of writing and revision. Find a
number of books about
writing. Better yet, find a number of books about writing the specific type of book you
aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone else
whose opinion you respect. If you're lucky enough to know a good editor, see if you have
something to barter for him or her to go through your manuscript. Or join a writing group
and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And
then stop! Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing
and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print
production. All you need is a relevant and targeted subject and some inexpensive software,
and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is
overwhelmed with ebooks, and many of them are not worth the time it takes to download
them. Just because the ability exists to easily produce an ebook, doesn't make it good
writing.
Make sure your book does not simply rehash old material. You will injure your credibility as
an author by claiming to offer valuable new insights and disappointing your audience with
material they've read a zillion times before. So spend enough time writing and revising
your book to make sure it's of the highest quality and presents the most current
information. A good book will eventually sell itself; false claims about your book will make
it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers
some question or need of your target audience with NEW information, how do you know
how much to charge for it?
Rule number 1: Set a price for your book equal to its value. An under-priced book will
only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult
it was to transform the necessary information into understandable and engaging writing.
Figure out how much your time and effort is worth, and then price it accordingly. The goal
is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but
not so high as to be out of the reach of your target audience's mean budget, then it's time
to offer it for sale on your website. To attract sales, you will need to develop a promotional
campaign, particularly if you are an unknown author.
One of the most important steps to actually producing a book is to know when to stop
writing and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the
town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print
production. All you need is a relevant and targeted subject and some inexpensive software,
and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is
overwhelmed with ebooks, and many of them are not worth the time it takes to download
them. Just because the ability exists to easily produce an ebook, doesn't make it good
writing.
Make sure your book does not simply rehash old material. You will injure your credibility as
an
author by claiming to offer valuable new insights and disappointing your audience with
material they've read a zillion times before. So spend enough time writing and revising
your book to make sure it's of the highest quality and presents the most current
information. A good book will eventually sell itself; false claims about your book will make
it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers
some question or need of your target audience with NEW information, how do you know
how much to charge for it?
Rule number 1: Set a price for your book equal to its value. An under-priced book will
only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult
it was to transform the necessary information into understandable and engaging writing.
Figure out how much your time and effort is worth, and then price it accordingly. The goal
is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but
not so high as to be out of the reach of your target audience's mean budget, then it's time
to offer it for sale on your website. To attract sales, you will need to develop a promotional
campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts.
Choose a plan that is both creative and professional. Learn how to write a catchy yet
informative press release, and send copies of your ebook to sites that specialize in ebook
reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an
essential. You absolutely need excellent sales copy to sell your book. Make sure the copy
includes all the reasons your target audience needs your book, and the benefits they will
derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly
convey the quality and value of your ebook. Graphics can also convey the amount of
valuable information the book contains, and your careful attention to detail. Professional
graphics sell professional books. They reassure the customer that the product is what it
claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your
website as a sort of demo of your book. Include an order form for your ebook at the end of
the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good
idea to offer a few bonuses that make your book even more enticing to purchase, but make
sure the bonuses are valuable and high quality. Too many bonuses that are basically a load
of useless stuff will compromise the impression your audience has of your ebook. The goal
is to convey to your audience that they are getting a quality product for a good deal. That
means applying restraint, especially when it comes to adding bonus items. Too much free
stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an
effective marketing plan that includes excellent sales copy and excerpted articles. Then offer
your book for sale, and wait for your audience to discover you!
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